Free for one list. Actually free.

Pay only when you want the AI ideas, the themes, or lists for the whole family. Annual billing, cancel anytime.

Free
$0forever, one list
  • 15 items, unlimited sharing
  • Dibs and surprise protection
  • Occasions and countdowns
  • Regenerate your link if it leaks
  • This year's gift history
Create my list
Individualmost picked
$19a year, one list
  • Everything in Free
  • Unlimited items
  • AI secret ideas your givers see and you don't
  • Reminder emails to your givers before the day
  • Multi-year gift history and list insights
  • Themes for your public list
Couple
$29a year, two lists
  • Everything in Individual, for two people
  • One household link for the group chat
Family
$39a year, 3 to 6 people
  • Everything in Couple
  • Kid profiles parents manage
  • $4 a year per person beyond six

Why annual only?

Gift lists are seasonal. Monthly billing just invites a January cancel for something you'll want again in November.

What happens if I stop paying?

Nothing disappears. Your list, items, and history stay put; the paid extras stop refreshing and anything over the free limits goes read-only.

Do givers ever pay?

No, and they never make an account either. They open your link and tap.

Everyone starts on Free. Stripe handles your card, and we never see it. Privacy · Terms